Web optimization is the process of improving a website's performance to make it more user-friendly, search engine-friendly, and ultimately more effective at achieving its goals.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the practice of optimizing a website's content and structure to make it more visible and attractive to search engines like Google. This involves a range of techniques, such as keyword research, on-page optimization, link building, and content marketing. The goal of SEO is to improve a website's search engine rankings, which in turn can drive more traffic and potential customers to the site.